Project Description
Services
Logo, Print, Web
Eldi is one of the hottest independent beat producers in Chicago, renowned for their unique sound, instrumental elements.
The task at hand was to produce a timeless brand that reflected both the producer’s love for Norse mythology and their urban lifestyle. The unique style of music provided the perfect starting point to developing a consistent brand that stands out from their Chicago competition.
LOGO
The challenge of creating a logo that reflects both Norse Mythology and urban Chicago was achieved through research and musical inspiration.
The Viking alphabet contains letter forms similar to those of modern graffiti with sharp angles interesting forms. By modifying the typography of the English alphabet to reflect the angles and forms the Vikings used, a custom graffiti logo emerged as the timeless image of the brand.
A brand that speaks the language of your environment and reflects the beauty of its culture.
The color was chosen to reflect Norse Bronze Age which is represented on the brand’s print materials with a copper foil. Bronze is also a special color to Chicago and can be seen across the city in architecture and sculptures, like the Bronze Cow found at the Chicago Cultural Center. To increase the contrast of the copper foil on print materials, a dark 16pt silk laminated paper is used when possible.
Services
Logo, Print, Web
As a top individual music producer Eldi needed a location to direct listeners on all platforms.
The key task with the site was to represent Eldi’s music by utilizing the tools that are used to produce it as the visuals for the brand. It was also a necessity to reduce the amount of scrolling and pages to implement a more convenient navigation from page to page and through the clients music portfolio. This same navigation needed to be convenient on every platform from phone to desktop.
WEB
A beautiful site is not only visually inspiring, but convenient for all users on every platform.
The site focuses on sales of merchandise and exposure to fresh music. From there each individual page presents its information without scrolling, unless you’re scrolling horizontal through the song list or are experiencing the site on mobile. This provides quick loading times and easy access to information on every page.
Mobile access to the site produces the same quality of accessibility with reduced animations and video.
This is because we can’t control the phone or speed of internet connection a user has, but we can control the loading intensive information. The site is fully responsive and uses simple collapsing methods of information that is displayed on desktop and tablet versions to present that information on mobile devices.
