Video Arts Studios was recently acquired by Absolute Marketing Group which led to a rebrand of Video Arts Studios along with a remodel of the offices. Working in close collaboration with Video Arts production and sales team, the brand evolved into a beautiful sequel that could both stand alone, and accent Absolute’s brand story.

Everything Video Arts creates requires you to press play, and it’s recognizable by everyone. Now when you combine this with the beautiful letter combination of VA, you stand out in style. The color variations work perfectly with the continuation of Absolute’s branding, and the versatility of the logo can be used across all platforms in thousands of ways.

With clients ranging from Microsoft to the local brewery, Video Arts needed a major overhaul to their online experience. Once the brand was solidified, we started with a collaborative design sprint to figure out what would be valuable and accessible to our wide range of clients. The conclusion was to keep pages simple with little to no scrolling when possible. By emphasizing the smaller animations and details in the site and making information quickly accessible on all platforms we were able to relate to the broad client scope.